The Keyword Analyzer can be found in the navigation under the tab “Quickcheck”. The advantage of the Keyword Analyzer by schubwerk is that you not only get an overview of the search volume for the keyword and similar variants of the keyword, but you also get a list of the different variants separately from the originally entered keyword. For example if you type in “keyword”, you’ll see a spreadsheet under the yearly summary that shows you similar variations such as keyword planner, keywords, keyword tool, and many more. Next to that you will see, among other things, the respective search volume, the CPC and the competition. In addition you have the option to click on a bar chart icon to see the evolution of the search volume of these similar keywords spread over a year.
Google has meaningful search volume results for many search queries, but there are other search engines and channels that can be included in keyword research. For example the keyword analyzer by schubwerk covers Bing as another search engine.
If, for example, you also want to find out the frame of your social media strategy, which search volume certain keywords have on Instagram or YouTube, you can use this tool to carry out this keyword analysis. You’ll also get a broader view of additional hashtags for your campaigns using related terms.