From Onliners for Onliners
Schubwerk stands for intelligent marketing and sales management and it’s history is compact and tangible – just like the tool itself.
It all began with our online marketer, who was wasted too much time logging in to various tools and laboriously linking the various data volumes. Until we had presented this data in Excel or Power Point in a nice and clear way, more hours passed – hours that could have been invested even more effectively elsewhere. Thus a vision was increasingly formed in our minds: a tool that could unite all these steps. An instrument that displays campaign efficiency, connects all relevant tools and KPI’s, and links all data at a glance to enable efficient work.
First of all, we developed schubwerk according to the motto „We for Us“ in order to be able to control and optimize the performance of the marketing activities we carry out – without long Excel lists. However, since there was a lot of enthusiasm for the then raw version of the tool during discussions at trade fairs, the decision was made: We would develop the tool further together with our customers and also give other agencies / interested parties the opportunity to benefit from it. Not a „We for Us“, but a „From Onliners for Onliners“.