You want to know how visitors move on your website and which barriers exist?
We integrate different tools like Hotjar or Eyequant.
Today, to generate buyers from website visitors, you need to make sure that the most important content is visible within three seconds. 70 percent of websites are not adapted to this. Effective design makes it easier for users to find what they are looking for. With Usability Analyzer’s visual attention analysis, you can understand how users react to your designs before they go online. This ensures that important content is front and center from the moment the designs are launched. In addition, most websites are too cluttered. Too much content on a page leads to cognitive load for visitors, as well as confusion and frustration. With Usability Analyzer, you can objectively measure the clarity of your own designs, compare alternatives, and make comparisons with competitors. Most importantly, it helps you understand how users best interact with your core messages and call-to-actions.
The Usability Analyzer uses heatmaps to test the usability of a website. A heatmap is a visualization of data. These are represented by the colors of a thermal camera, which are collected by software to show user behavior on a website. The resulting map then makes the user’s movement patterns visible. This makes it possible to find out whether the user is looking at those places on the website that you originally wanted him to look at.